click the link a subscription in iTunes; or, pay attention to the version that is audio:
We received a message yesterday from an agent of a PR consulting company. He had been clearly attempting to get my company. But rather of giving me a â€œrealâ€ email message, he rather cut and pasted this awful, â€œsalesyâ€ form page that he has got most likely utilized one hundred times prior to.
It started with â€œDear sirâ€, because he didnâ€™t understand my title.
It made some obscure mention of the having checked out my site, that he did although it was doubtful.
After which their e-mail proceeded to pitch me personally on arranging a consulting that is free together with company, that I had better book straight away because â€œThere are merely a couple of spots available.â€
We felt spammed. And, in fact, I became.
Now, in fairness to him, their company might easily offer an service that is excellent. Possibly i will be talking to him. But their e-mail did absolutely nothing to persuade me personally of this.
So just how do you compose an prospecting email that is effective? The one that actually makes a good impression and does work?
It is a full case where showing you is preferable to instructing you. Therefore i’d like to explain to you a typical example of a prospecting e-mail that, I think, is done well.